In 1963 they decided to turn the old paper business into a specialist shop for toys. The name of the business was BR-Toys.
Today it has become a Scandinavian chain with 92 stores in Denmark , 62 in Sweden , 16 in Norway , one of the Faroe Islands , 16 in Finland and 11 in Germany , including Flensburg.
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The mascot of Cousin BR or Fætter BR is a rather cool looking soldier figure which always wears the uniform of the Danish Royal Guards.